Our client, a highly regarded Asian-American non-profit, is seeking a Media Relations and Social Media Manager to engage across all media platforms to pro-actively develop storylines, able to see stories and storylines that are being developed, news angles that might be of interest to the organization, and consistent engagement with reporters and editors on an ongoing basis, pitching stories, generating story ideas and executing engagement. Create, implement and execute against a full social media calendar that is built around organically created content, and maximize existing content such as the organization news, events and program. Candidates should be familiar with planning all aspects of social media campaigns, podcasts, events promotion and other campaign event needs. Candidates should also be well versed in growing social media channels and fostering engagement strategies that highlight the organization’s growth – as well as tracking those results.
Ideal candidate should have 2-5 years of current professional experience in the Media Relations/Social Media space; Excellent writing skills and the ability to develop bylines, op-eds, press releases and internal memos required; Experience with specific social media tools including, but not limited to, Twitter, LinkedIn, Facebook, YouTube and Instagram; Knowledge/experience in website management and graphic design – specifically WordPress – is a plus; Proficiency in digital media tools and platforms, MS Word, Excel, and PowerPoint; Strong communication skills – written, verbal, and interpersonal- and a highly organized and detail-oriented professional demeanor is required; Flexible and able to work on multiple projects concurrently in a fast-paced, fluid, and entrepreneurial environment; Ability to prioritize work, set expectations, meet deadlines, multi-task, and produce consistent, quality work; The ability to track, report and communicate progress on programs and tasks on an ongoing basis proactively.
Bachelors/Masters related to Asian American Studies, East Asian Studies, Ethnic Studies, Business, International Relations, Communications, Journalism, or related fields is preferred. Ability to speak and translate Mandarin Chinese is preferred but not required.